The Future of Luxury Living
AGC Hosts Knight Frank's Residence Report Briefing
We recently had the pleasure of welcoming Liam Bailey, Global Head of Research at Knight Frank, to The AGC Townhouse for an insightful presentation of The Residence Report 2026/27, exploring the trends shaping the future of luxury residential development around the world.
Bringing together perspectives on global wealth, branded residences and changing expectations of luxury living, the briefing offered a fascinating look at how the residential landscape is developing, and what this means for the industry in the years ahead.
“The luxury residential market is changing, and understanding what clients value is more important than ever. Having Liam join us to share Knight Frank's research was a fantastic opportunity to look at where the market is heading and what that means for all of us working in design and development. At AGC, we believe the best ideas come from sharing knowledge, challenging our thinking and working together to create places that people genuinely want to live in.”
Alec Watt, CEO & Co-Founder
A big thank you to Liam Bailey and the team at Knight Frank for sharing their research and insights with us, and to everyone who joined the conversation.
Watch the highlights from the briefing below.
A Changing Global Landscape
One of the key themes of Liam's presentation was the continued growth of the global luxury residential market, driven by increasing wealth and changing lifestyles.
According to Knight Frank's research, the global population of ultra-high-net-worth individuals, defined as those with assets exceeding US$30 million, is forecast to grow from approximately 713,600 in 2026 to 948,200 by 2031.
Alongside this growth, the branded residences sector continues to expand. Knight Frank forecasts that the number of branded residential developments worldwide will reach approximately 1,800 by 2031, compared with 1,088 in 2025.
With markets such as Dubai, Miami and London playing significant roles, the findings highlighted both the international scale of the opportunity and the increasing competition to create distinctive residential experiences.
Beyond the Residence: What Defines Luxury Today?
Perhaps one of the most interesting discussions centred on how expectations of luxury living are changing.
As the market grows, the conversation is moving beyond location, architecture and amenities alone. Private members' clubs, wellness facilities, dining experiences and a greater focus on lifestyle are becoming increasingly important considerations within luxury residential developments.
The challenge for developers is no longer simply what to offer, but how to create something genuinely distinctive in a market where exceptional facilities are increasingly commonplace.
For those of us working across luxury design and residential development, this raises an important question: how do we create places that not only meet expectations today, but remain relevant and meaningful for years to come?
It's a question that resonates with us at AGC, where thoughtful design, collaboration and an understanding of how people want to live are central to our approach.
What’s Next for AGC and Branded Residences?
Building on our recent successful projects in branded living, AGC is partnering with developers and operators who want to create, launch and grow branded residential projects through our offices in London, New York, Dubai and Lisbon.
We’d welcome introductions to any projects, in planning or underway, where an exploratory conversation might be useful. Please contact my colleague Sai Shanmugam directly at sai@accoutergroup.com.
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