CIRCULARITY
CIRCULAR APPROACH
‘A circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products for as long as possible.’
BREAKING IT DOWN
22 million pieces of furniture are thrown away every year in the UK*. Shocking stats that made us think, “we can do better”!
Having achieved our B Corp certification, we are in the process of setting ourselves an ambitious emissions reductions target and we want to do more! Extending the product life cycle is something we can continually look to improve, through both our furniture collections, and our circularity approach.
Saying goodbye to cheap, low-quality materials, our new furniture collections were designed with the future in mind, and selected products come with a ‘Lifetime Guarantee’. We have introduced our new Conscious Collection, using a range of suppliers, and with each piece telling its own story.
Not only that, but we have saved 1000s of furnishing items from landfills over the years with our rental offering, which sees furniture lovingly restored before being sent to its new address.
*North London Waste Authority, 2021.
HOW WE ARE IMPLEMENTING THIS
An internal onboarding process means our suppliers have been consciously selected, and we are also in communication with our manufacturers to positively influence the materials they’re using.
Following first use of the products, when given the opportunity, we will assess the damage, if any, and put one of the following actions into play.
Some products will be in near perfect condition, in which case they will be selected for our rental service as a second use.
If repairs are required, our magic man will work his magic and try to bring the product back to life, allowing it to be used within our rental offering.
If the product has reached the end of its lifecycle with AGC and we cannot use the product within our rental offering, we will reach out to our charity partners, British Red Cross, to sell the products on within their stores, or the University of the Arts London (UAL), who will be able to use the pieces for education and repurposing.
Where the item cannot be accepted by these initiatives, we will break down the items where possible to limit the amount of waste we are sending to landfill. The final broken down items can be reused by our suppliers, and used in the production of making a new product, where the lifecycle begins again. Our chosen recycling partners Ellgia have a 0 to landfill mission and even turn waste into energy which gives us piece of mind.
